Description de l'offre

JOB ADVERTISEMENT : Manager - Customer Value Management Commercial -  MTN Cameroon - Mobile Telecommunication Networks

Manager - Customer Value Management Commercial.Marketing
Douala, Littoral, Cameroon
Want to know more about us? We’ve got you! Please scroll to the end of the section to get to know us better.

Job Description
Staff Leadership and Management

Ability to work in a team
Responsible for self-learning and development with guidance from the Manager
Ensure cohesive working with the other team members
Accountable for meeting and prioritising own targets / deadlines
Provide information to the Manager on work accomplishments, individual / team challenges
Review performance metric dashboards prepared on various performance metrics and provide input to the manager

 

Key Job Responsibilities

Implementation of Customer Value Management campaigns (Cross-Sell/Upsell, Retention, Win Back, …)
Implementation of Customer education & Customer Journey campaigns
Implement and support initiatives to increase value, reduce churn and increase loyalty
Monitoring and reporting on campaign impact and performance
Lead the implementation of the CVM roadmap and process
Implement the campaign marketing functional paradigm (campaign planning, campaign design, testing, execution, offer management, promotion history, contact management, response tracking and reporting)
Drive development of predictive models (e.g. Churn Prediction model, Next Best Action model, Market Basket analysis) to leverage existing information assets for optimal Marketing activity.
Designing and developing analytical models and their optimization
Build business cases for new developments and promotional CVM campaign portfolios.
Drive analytics to come up with new ideas for promotions and campaigns to change the current behaviour by ensuring usage uplift and upgrading packages.
Track CVM activities performance & execution on daily basis (uptake, Revenues) against roadmap
Cooperate with key stakeholders (internal and external) to find the best way of increasing customer value via base campaigns.
Find innovative and new ways of offers and execution and proactively develop initiatives to close any gaps against plan
Maintain an update framework and campaign calendar reflecting the phasing of prioritized campaigns throughout the year, and which serves as a roadmap for detailed activity planning per customer life cycle stage
Develop and maintain a dashboard linking customer lifecycle stage, related campaigns performance to overall revenues and subscribers
Responsible for preparing and getting approval of the CVM campaigns documents (concept documentation sign off, campaign brief) prior to launch
Work closely with functional teams and technology vendors to check the completeness of the weekly roadmap
Contribute to the monthly reporting process and output destined for senior and executive management
Work closely with the analytics team to develop effective reporting capabilities and processes for customer value campaigns
Design and plan the CVM strategy with revenue enhancement objectives and KPIs
Design a campaign communication framework leveraging on the direct channels
Ensure campaigns are test before go live, identify learnings and improve
Design Revenue stimulation, Retention and Loyalty coordinated strategies
Build a business plan with revenue enhancement objectives and KPIs
Design a strategy to enhance quality and customer satisfaction
Job Requirements:

Education/Business Degree:

Bachelor or Masters in marketing, Economics, Information Technology or Statistics.
Commercial experience and understanding (Ability to deliver commercial value)
Fluent in French and English
Work Experience

Minimum 3 years Experience in market basket Analysis, Value management or customer retention and loyalty
At least 2 years Marketing experience
Telecommunication experience is an added advantage
Commercial experience and understanding (Ability to deliver commercial value)
Project Management experience
Knowledge of Consumer behavior and segmentation
Knowledge of Pricing methodology, pricing sensitivity, marginal analysis & cost analysis
Training:

COS Programs
REACH
Customer Value Management,
Campaign Management & Go to Market(GTM)
project management,
Customer Analytics and CRM,
SAS/R advanced analytics
GTM- Product Lifecycle Management
CVM campaign operations
Marketing automation tools
System Analytics  
Customer Analytics and Campaign Management
Financial modeling in Excel
Harvard Leading teams
Knowledge:

A broad understanding of the MTN business
A thorough understanding of mobile technologies and trends
Familiar with MTN products and services
Mobile Technical Systems knowledge
Product Development knowledge
A sound knowledge of mobile telecommunications and related legislation, etc.
An understanding of the principles of effective marketing processes and principles of segmentation
Strong Knowledge in Campaign Management and CRM tools (Flytxt is an added advantage)
In-depth knowledge in using All Microsoft applications specially for data analysis
Skills:

Organizational and coordination skills
Strong Knowledge in Campaign Management and CRM tools (Flytxt is an added advantage)
Advanced segmentation techniques/Clustering and profiling
Data mining/predictive analytics/Scoring techniques/Machine learning
Excellent Analytical skills
Task orientated with attention to detail
Business and Strategic acumen
Self-motivated and Decisive
Time management, specifically the ability to prioritize
Relationship skills
Advanced use of MS Office tools especially MS Excel.
Ability to work in a matrix environment.
Ability to drive several CVM campaigns in parallel and support overall campaign management design
Well integrated in performance improvement activities
Behaviorial Qualities

 

Detail-oriented
Highly organized
Proactive & creative
Manages time
Open-minded
Open and trustworthy
High orientation towards customer needs
Excellent Listening and communication skills
Self-motivated and Perseverant
Ability to go extra miles in crisis situations
Strong sense of professionalism and integrity
Critical demonstration of MTN vital behaviors

HOW TO APPLY ? 

All applications must be submitted ONLINE at : https://ehle.fa.em2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/jobs?location=Cameroon&locationId=300000000273784&locationLevel=country&mode=location 

Deadline for Applications : May 22 2026