Description de l'offre
VACANCY Job Title: Head of Consumer Planning Level: L4 Reports to: Commercial Director Context/Scope: The objective of the role is to play a leading role in keeping marketing activities consumer focused, championing insights and making recommendations that drive growth. The head of Consumer Planning ensures that all consumer information and resulting actions gathered are disseminated effectively. The focus will be on Market research and analysis (trends, new products, growth, share, profitability, etc.), competitive analysis and size of prize estimates, product/category strategy, facilitation of annual strategic planning process and market analysis (competitors, economic trends, etc.) as well as owning the delivery of the agreed capability plans for staff Top 3-5 Accountabilities Combining analysis, diagnosis, insightful thinking, judgement and clear recommendations to drive growth for existing brands and key Innovations initiatives. Championing the generation and implementation of consumer insights. Managing Quantitative and Qualitative studies. Ensure that learnings from M&E are applied to increase the productivity of our A&P spend Own the culture of compliance within CPR by ensuring full compliance to DMC, DRR, GAR and CARM requirements. Support the Marketing Director in building capability in the team by driving the training agenda monthly and ensuring capability gaps to the functional and leadership standards are covered Qualifications and Experience Required Qualifications Appropriate tertiary marketing qualification – degree / diploma Suitable Post Graduate qualification is desirable Experience in Consumer research would be an added advantage. Experience Minimum 8 years’ experience across the Marketing portfolio, including deep Insights / Consumer Planning functional expertise Commercial leadership experience is desirable Track record of success in highly demanding organisations Track record of delivering measurable commercial results through insight generation and delivery of actionable plans Experienced in directing and managing complex planning & research projects, including demonstrated understanding of what can and can’t be achieved via different techniques and …